Sobel Co. LLC Marketing Blog

A friend of mine owns an antique store in South Carolina, and she is doing very well. But the business is somewhat seasonal and she has plenty of weeks where there is little, if any, action at all. To help spice it up, she has begun hosting some evening events. The topics are based on the interests of the customers she attracts, so they focus on “How to Spot a Real Antique” or “Where Will You Put thatThing Once You Get it Home?” She gives advice on home decor, antique hunting, and other related subjects, while serving wine and cheese. She is creating quite a draw for these events, and people often hang around afterward to browse - with some making purchases. It is an excellent way for her to leverage after hours  ’down time’  that she is already paying for.  Are you in a similar spot? Can you find a way to draw people in to your business by sharing insights that are relevant for them? Whether you are a manufaturer bringing in educational programs for vendors and customers or a retailer offering  some after-hours fun events, this may be an inexpensive  approach to deevloping new relationships!