Sobel Co. LLC Marketing Blog

Almost every industry has its “seasonality” challenges, when the work flow increases and  so does the stress level.  Often the time available for marketing decreases in direct correlation to the increase in the work load. Retailers are crazed during the holidays as  shoppers flood the stores; contractors are busy in the spring, summer and fall trying to finalize projects before winter sets in; accountants are notarious for the pressures they endure during “tax season” - and the list goes on.  But your customers don’t expect to have their service interrupted or delayed because you are “busy” and your marketing should not be abandoned either.  In fact, your marketing should increase at the height of your busiest time - as that is when the most customers are likely to be touched by the message.  And if your competitors want to abdicate their spot to you because they are “too busy” to market, then you can take full advantage of that by being a consistent presence, committed to a year-long marketing and branding effort, that helps build momentum for your company, no matter what season you are in!  Make every day your day!