While most businesses across every industry sector have marketing and sales as a key function, they may not have time to write a specific marketing plan. Even those with written plans may not have included the critical ”implementation” component to ensure that the plan leaps off the paper to become reality.
In order for your company to successfully market itself, especially those of you with limited resources, you will be more successful if you assign tasks to your employees, holding them accountable for some of your marketing initiatives. Each employee can have responsibility for an area that best leverages their skills. Someone may want to start a blog - like this one!. Others are great at making presentations to potential customers or vendors. There are opportunities for all, from networking at community events to writing articles of relevance for your audience - and everything in between.
The key to successful marketing and branding is to be sure that you delegate a wide range of tasks, that when integrated together, become a cohesive and effective marketing strategy. In order for this to really work well, someone must be held accountable for each of the various programs, events or opportunities that you have decided on. Good luck!