Thre are so many ways to reach your customers to build a distinctive brand for your company, that the multitude of options can leave you without a focused plan and with your head swimming! Before you jump into anything, first consider your customers and what they most value from you. If it is news about their industry or innovative ideas that will help them be more efficient or more profitable, then consider how you can consistently transmit meaningful information to them that will be relevant for their situation.
A blog is one idea. While not the be-all-and-end-all of marketing tools, a blog can have an important role, enabling you to have a process for sharing meaningful information with a targeted audience. It provides you with a vehicle for adding real value to your customers as you share industry trends, information about new products and services, and suggestions for solving some of their most critical issues.
Hopefully you are also gaining value from visiting the Sobel & Co. blog. If so, please tell your friends about us - and feel free to contact me with any marketing quetsions you might have at sally.glick@sobel-cpa.com.