A recent study by Fortune magazine reports that in today’s market, companies can no longer effectively differentiate their products or services from their competitors’ offerings. The conclusion suggested is that companies distinguish themselves, not their products, and one way to do that is by behaving as good corporate citizens. Fortune recommends that “nice guys no longer finish last.” In fact, their suggestion is that the businesses that are philanthropic, concerned and committed will be the ones that attract more customers.
As you consider your 2010 marketing budget and begin to make plans for your new marketing initiatives, think about the community you live in and find ways to get involved and make a significant impact. Your sincere approach to being more responsible may be your best marketing tactic!