Sobel Co. LLC Marketing Blog

There are so many different things that a business owner can leverage when marketing a company! But over breakfast today with a friend of mine, Paula Varsalona, a world famous bridal gown designer, I was reminded that it is the basics that always work most effectively.  When she asked a European customer  recently why they wanted to work with her and why they had selected her gowns for their retail store, they said , “We could tell from the beginning what it would be like to do business with you. We liked your website because it was easy to navigate and we could really see the merchandise clearly. We appreciated how responsive you were and how quickly you replied to our inquiry.” So, in this instance, it wasn’t about “flash” or “glitz” but it was about efficency, effectiveness and responsiveness. Paula has built a global business by caring about her clients - both the retailers and the brides - and it shows.  I am not saying you shold stop all of your other wonderful marketing and branding initiatives, I am just reminding you that the customer really just wants you to listen, make life easy, and care about fulfilling their needs. Not that hard, huh!