http://www.sobel-marketing.com/blog Tue, 07 Sep 2010 15:42:12 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.sobel-marketing.com/blog/?p=228&cpage=1#comment-348 free magazines Sat, 28 Aug 2010 05:15:06 +0000 http://www.sobel-marketing.com/blog/?p=228#comment-348 I truly loved this brilliant article. Please continue this awesome work. Regards, Duyq. I truly loved this brilliant article. Please continue this awesome work. Regards, Duyq.

]]> http://www.sobel-marketing.com/blog/?p=234&cpage=1#comment-343 Mark Ellsworth Thu, 26 Aug 2010 23:54:08 +0000 http://www.sobel-marketing.com/blog/?p=234#comment-343 I always like to remember (and remind my partners and team members) the concept of customer lifetime value (CLV). The concept of CLV is simple. If you do well at taking care of a client - really taking care of them - the annual fee becomes like an annuity. Let's say that TLC gets you at least a ten-year relationship with your client and the client pays $15,000 in annual fees. The CLV of that client is $150,000 - i.e., $15,000 x 10. Doesn't it change our perspective about that client. Now I ask, "Is it worth doing something extra for that $150,000 client?" The most profitable clients to serve are the ones we already have. Prospects may be exciting, but "annuities" build a firm. I always like to remember (and remind my partners and team members) the concept of customer lifetime value (CLV). The concept of CLV is simple. If you do well at taking care of a client - really taking care of them - the annual fee becomes like an annuity. Let’s say that TLC gets you at least a ten-year relationship with your client and the client pays $15,000 in annual fees. The CLV of that client is $150,000 - i.e., $15,000 x 10. Doesn’t it change our perspective about that client. Now I ask, “Is it worth doing something extra for that $150,000 client?” The most profitable clients to serve are the ones we already have. Prospects may be exciting, but “annuities” build a firm.

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]]> http://www.sobel-marketing.com/blog/?p=232&cpage=1#comment-191 Wordpress Themes Tue, 10 Aug 2010 00:05:47 +0000 http://www.sobel-marketing.com/blog/?p=232#comment-191 Good post and this mail helped me alot in my college assignement. Thank you as your information. Good post and this mail helped me alot in my college assignement. Thank you as your information.

]]> http://www.sobel-marketing.com/blog/?p=196&cpage=1#comment-2 physician assistant Thu, 27 May 2010 22:59:52 +0000 http://www.sobel-marketing.com/blog/?p=196#comment-2 Wow this is a great resource.. I’m enjoying it.. good article Wow this is a great resource.. I’m enjoying it.. good article

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